How Strategic Marketing Initiatives Enhance the Active Management of Rental Properties
One of the benefits to investing with Equiton is that we actively manage each property in our portfolio. Active management brings every aspect of our properties under our direct purview. This fosters greater operational efficiencies and agility to respond quickly to any needs that arise. From comprehensive due diligence before we purchase a property, through acquisition, supporting residents, completing renovations, and ongoing property management, every stakeholder involved works toward a shared objective. For us, an important part of that active management process is leveraging strategic marketing initiatives to maximize awareness, support occupancy goals and enhance the resident experience through programs and communications.
Some of the strategic marketing initiatives we employ to promote our rental properties include:
Equiton Living Website
The Equiton Living website is an essential resource to ensure prospective residents are aware of vacancies in our rental properties. It highlights each property’s key details, pictures, amenities, units and neighbourhood information. People can learn all about their prospective new home, submit a rental inquiry or set an appointment to view available suites right on the property’s page.
Additionally, the website hosts a resident portal with key services designed to streamline access to information. Through the portal, residents can make rent payments online, review their payment history and submit online maintenance requests.
The Equiton Living website is a strategic marketing tool that is constantly evolving to meet the needs of existing and prospective residents.
Brand Awareness
Building brand awareness is crucial for property management companies as it establishes the groundwork for brand equity and customer loyalty. Furthermore, it helps distinguish a brand from its competitors, carving out a unique position in the market. With 40+ properties under management, Equiton Living has been steadily creating awareness and building brand equity.
Our digital marketing and social media activities revolve around who we are, our vision, and focus on the resident experience. Through Facebook, Instagram and other platforms, we tell our story, that of our vibrant resident communities and the lifestyle our properties offer.
Strategic Marketing of Suites
We produce high-quality promotional content such as videos that showcase specific properties or suites as well as building amenities and the surrounding areas. They paint a compelling picture of the lifestyle prospective residents can enjoy, significantly enhancing the allure of our properties. Check out our URBN Lofts feature promoting a fully furnished studio apartment.
In collaboration with our Resident Managers, we strategically host open houses concurrently with resident events, such as food truck visits and carnival activities. This approach maximizes interest in the property and leaves a lasting, positive impression on attendees. Additionally, we use staging to showcase available suites in the best way to show their full potential.
Resident Engagement
We engage current and prospective residents at our properties in various ways. We support community and resident events at many of our properties throughout the year. For instance, we supported an event at the Chatham-Kent Hospital Association, where we provided complimentary ice cream to hospital workers. Each ice cream cup included a branded sticker with a QR code linking to our website. Our Resident Manager was on-site, engaging with attendees, distributing business cards, and discussing the benefits of living in our Chatham properties. This personal touch strengthens community ties, increases trust, and drives interest in our properties.
Knowing the living experience our properties afford, we offer a resident referral program. The program encourages current residents to recommend friends or family members to their building. It ensures a steady stream of quality referrals, promotes resident satisfaction and enhances the sense of community.
We also host annual contests that we promote in the buildings as well as on social media. Contests, such as the Beautiful Balcony contests, encourage residents to showcase their living spaces and their unique style. These initiatives foster a sense of pride in people’s apartments and buildings, improving overall brand and building perception.
In summary, leveraging strategic marketing initiatives is an important part of Equiton’s successful active management approach. It enhances our brand perception, increases resident satisfaction and helps ensure maximum lease-up of our properties which benefits investors.
To learn more about how you can benefit from Equiton’s active management and marketing strategies by investing in one of our Funds, contact an investment specialist for a no-obligation introductory call today.
IMPORTANT INFORMATION:
This communication is for information purposes only and is not, and under no circumstances is to be construed as an invitation to make an investment in a Fund or offering. Investing in a Fund or offering involves risks. Please refer to the specific security’s offering memorandum for a discussion of the risks of investing in a Fund or offering.
