Equiton is a leading private equity firm dedicated to making high-quality real estate investments more accessible. Our professionally managed solutions are designed to help investors add real estate exposure to their portfolios and pursue their long-term financial goals.

In private real estate investing, you’ll often come across terms like alternative investments and private equity. Here’s a simple explanation of what they mean and how they fit together:

Alternative investments are asset classes outside of traditional categories like stocks, bonds and cash. Alternatives include private equity, infrastructure, and hedge funds. They’re often used to add diversification, income, and growth potential to a portfolio.

Private equity is a type of alternative investment in which the investors purchase shares in privately-held businesses. The private equity industry has grown rapidly; it tends to be most popular when stock prices are high and interest rates are low.^§

Private real estate is a form of private equity that focuses specifically on real estate assets such as apartments, commercial properties, development projects, or private lending. Through Equiton, investors can access real estate opportunities without the responsibilities and hassles of direct ownership.

^{§ Source; Investopedia – Private Equity Explained With Examples and Ways To Invest – September 2025}