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Equiton is a leading private equity firm dedicated to making high-quality real estate investments more accessible. Our professionally managed solutions are designed to help your clients add real estate exposure to their portfolios and pursue their long-term financial goals.

In private real estate investing, you’ll often come across terms like alternative investments and private equity. Here’s a simple explanation of what they mean and how they fit together:

Alternatives are a category of investments distinct from traditional asset types-stocks, bonds and cash. They include private equity, infrastructure, and hedge funds. By introducing alternative sources of risk and return, these investments can help further diversify client portfolios and support their long-term growth objectives.

Private equity is a type of alternative investment in which the investors purchase shares in privately-held businesses. The private equity industry has grown rapidly; it tends to be most popular when stock prices are high and interest rates are low.^§

Private real estate represents a specialized area within private equity,  focused on investments in real estate based assets such as multifamily  housing, commercial real estate,  development projects, and private  lending. Equiton enables advisors to  connect clients with institutional quality real estate opportunities while avoiding the complexities and administrative burdens of direct  ownership.

^{§ Source; Investopedia – Private Equity Explained With Examples and Ways To Invest – September 2025}